About Click Me Marketing

This company is a team of Gas Safe Certified boiler engineers and plumbers who specialize in repairing and installing boilers across Glasgow, Scotland. They prioritize delivering quality service and excellent customer care, always striving to do what is best for their customers to foster repeat business.

In addition to their services, they work with tight margins to offer competitive prices, understanding the market’s competitiveness.

This site is developed from scratch using WordPress. The specialty of the site is the option to request a quote for installation services and the ability to purchase individual products.

Issues faced

Real time change in calculation

Listing product

Online marketing

Website performance

User enhancement

Our Approach

Understanding Client Needs

The client was marketing their products locally and wanted a website built from scratch to reach new clients. During our initial meeting, we clarified all their requirements before starting development.

Requirement Gathering

We gathered detailed requirements from the client, including product images, product descriptions, and content details for all website pages.

Solution & Marketing Support

Along with building the website, we offered online marketing services to help the client approach new clients and expand their business reach effectively.

The challenge

Website Creation from Scratch

Building a custom WordPress site from scratch was a major challenge. The site needed to be fully responsive, visually appealing, and comply with WCAG standards, while incorporating features like quote requests and product purchases.

Dynamic Calculation

The platform required real-time finance and installment calculations for products. Integrating the Kanda plugin to provide accurate monthly pricing and display dynamic changes was a key challenge.

Website Optimization

Optimizing website performance for speed, responsiveness, and a smooth user experience was essential. Ensuring the site worked flawlessly across desktop and mobile devices required careful design and testing.

SWOT Analysis

Strengths

Expertise experience

Quality service

Customer trust

Weakness

High cost

Maintenance dependency

Seasonal demand

Opportunities

Market growth

Expansion

Government incentives

Threats

Supply chain

Customer expectation

Competition

Strategic solutions

Structural format
- All the links, metalinks, meta tag and table need to be in a good format as per WCAG guidelines.
Responsive design
- Creating a user mobile friendly website is a challenge as the code needs to be designed as per website and various mobile displays.

Kanda plugin integration
- It is used for calculating the finance for the person if he wants to pay via installments. So it is used for managing the dynamic pricing used to show in a monthly way.