About SWY

SWY is an acronym of “Starts With You” it focuses on fitness and health of the person. We care for the users who work with their passion but also should care about their own.

SWY is an online platform for creating awareness about health, providing tips on healthy foods and also providing solutions in fitness where users can buy our product and we will make sure we provide the best guide to them.

Issues faced

Payment integration

Fitness routines for the user

Protecting sensitive information for user

Designing website for mobile and desktop

Subscription plan

Fitness calculator

Audio player integration

Our Approach

Website Design Approach

SWY approached us with their initial requirements, and we began by designing the website on Figma. During this phase, the client provided additional suggestions, which we incorporated to refine the design. After completing the design QA, the website development process was carried out smoothly.

Mobile Application Design & Process

For the mobile application, we guided the client through the design process, suggesting improvements and providing process solutions to ensure each page met both functional and visual expectations.

Quality Assurance & Responsiveness

We carefully handled QA for the mobile application, including responsiveness, image quality, and alignment with client requirements. The process took significant time as both our team and the client collaborated closely to resolve design errors and achieve a polished final result.

The challenge

Video Player Integration

SWY required an engaging video player to provide workout tutorials and fitness guidance. The challenge was to integrate it seamlessly while ensuring smooth playback across all devices.

User-Friendly Design

Creating an intuitive interface for both mobile and desktop users was crucial. The website needed to be visually appealing and easy to navigate, while accommodating diverse user needs and fitness goals.

Personalized Recommendations

Providing custom fitness plans and health tips for each user posed a challenge. We needed to design a system that could deliver meaningful, individualized guidance based on user preferences and activity.

Customer Support

Ensuring reliable support for users was essential. Integrating features that allowed timely responses and personalized assistance required careful planning and workflow design.

Seamless Subscription & Invoice Management

Managing subscriptions and sending invoices to users needed to be automated, accurate, and secure. Implementing this functionality while keeping the checkout experience smooth was a key challenge.

Testing Across All Devices

Delivering a consistent, responsive experience across different devices and browsers required extensive testing. Ensuring compatibility without compromising performance or user experience was critical.

SWOT Analysis

Strengths

Personalization

Educational content

Weakness

Content accuracy

User engagement

Opportunities

Market growth

Partnerships

Threats

Change as per user preferences

Market competition

Strategic solutions

Personalization
- Creating the solutions for personal user for maintaining the health and giving tips and solutions for improving the health
Improved health outcome
- Personalized plan and recommendation for the user who is looking for a custom solution and can buy the subscription plan to know more details about the offer and how we improve user health daily.

Responsive
- Seamless experience while using mobile and desktop
Custom reporting
- Ratings on completing the task and also providing insight about health like burn calories and improvements in their health..