About Aktiv Miljo

Founded in 2018 in Sweden, Aktiv Miljo identified a demand for quick delivery of home and office furniture. Initially, the company focused on providing prompt delivery services even before having a dedicated website.

With the launch of their website, Aktiv Miljo’s owner expanded the product range to offer a wider selection at competitive prices. This strategic move aimed to meet customer preferences and enhance satisfaction based on their feedback and suggestions.

Aktiv Miljo introduced a feature allowing customers to request quotes for specific products, fostering personalized service and catering to unique customer needs. This initiative ensured that customers could easily find and purchase furniture tailored to their requirements.

Issues faced

Customer support

Quote request

Relevant products

No social proofs

Compare product

Our Approach

Understanding Client’s Vision & Requirements

The client was running their furniture business offline and wanted to establish a strong online presence due to rising customer demand. We scheduled a detailed call to discuss key requirements and gain clarity on the functionality needed for the new website.

Defined Core Website Features

We identified the essential features needed for their e‑commerce platform, including:
Request a quote functionality for products
Customer reviews and feedback section
Secure payment gateway integration
These requirements ensured a user‑friendly experience aligned with the client’s business goals.

Strategic Suggestions for Enhanced Engagement

Based on our expertise and the client’s business model, we proposed additional features that could boost engagement and conversions:
Price matching for competitive positioning
Rent and leasing options for products
Meeting booking for demo products
Free consultation service for customers
These suggestions helped expand the website’s value proposition.

Custom Development & Feature Implementation

Our team built and integrated the defined functionalities into a custom WordPress + WooCommerce solution. We crafted intuitive UI flows to ensure customers can easily request quotes, view reviews, and complete payments securely.

Quality Assurance & Smooth Deployment

Before going live, we conducted thorough testing to ensure all features worked seamlessly across devices, maintained performance, and provided a smooth shopping experience for users.

The challenge

SEO Challenge

Since Aktiv Miljo was transitioning from an offline business to an online platform, achieving visibility in search engines was a major challenge. The website needed an SEO-friendly structure, optimized pages, and a strong product presentation to compete in the online furniture market.

Technical Challenge

Building a scalable eCommerce website with custom functionalities such as product recommendations, real-time stock alerts, and smooth navigation required a robust technical foundation. Ensuring performance, security, and reliability while implementing these advanced features was a key technical challenge.

Request Quote Feature Challenge

The client wanted a custom “Request a Quote” system instead of a typical add-to-cart experience. Designing a seamless and user-friendly quotation workflow from user input to admin handling and sending tailored pricing was a critical functional challenge.

SWOT Analysis

Strengths

Customizable options

User friendly website

Weakness

High competition

No physical interaction

Opportunities

Growing e-commerce business

Launch new product

Threats

Regulatory changes

Consumer preferences

Strategic solutions

Request a quote for a product
- We provided the custom form for requesting the quotation. Users can fill the form and as per the quotation if we can match their product requirement we will send them the payment link with the updated quotation.
Custom theme development
- We provide their own custom theme as per the client requirements and as per our suggestion we also made a more customer enhancing website where users can know about product specification and have easy flow for payment and the product.

Recommendation and Relevant product
- Provide easy recommendations and related products whenever the user selects the product then the user can view more similar products below the product description also it can choose more products from the related products.
Custom checkout
- For custom check out we have used woocommerce and also created a custom checkout option whichever user is comfortable with the payment he can use the option.