Everything You Need to Know About Amazon Seller Central for Marketplace Success

Feb 16, 2023 |

10 minutes read

With Amazon seller central, online merchants can tap into the world’s largest e-commerce platform and access millions of potential customers – a business opportunity that shouldn’t be overlooked! Even though it may seem daunting if you’re just starting out, we’ve created our ultimate guide to make navigating this new platform simpler.

In this article, we’ll quickly delve into how to set up and secure your Seller Central Account, the relevant seller fees, Amazon metrics and business analytics, ad campaigns, and promotions, as well as common pitfalls you should avoid.

What is Amazon Seller Central?

Amazon Seller Central is a comprehensive, web-based platform that aids Amazon merchants in managing and optimizing their selling operations. This powerful hub enables sellers to create and modify listings, monitor orders and stock levels, communicate with customers, and receive reports on sales performance – all within one convenient interface.

Amazon’s Seller Central provides a platform for sellers to leverage Sponsored Products campaigns, an effective form of paid advertising that helps businesses connect with shoppers who are already looking into similar items. With the help of this feature, brands can put their products in front of customers and boost their sales potential!

What Is The Amazon Selling Partner Api (Sp-Api)

The Amazon Selling Partner API is an innovative and purposeful suite of information, analytics, and reporting tools now available to vendors and sellers alike. Streamline your business operations with two top-notch features: Retail Analytics & Brand Analytics! This groundbreaking advancement, Amazon SP-API, will eventually replace the older MWS API – simplifying sales activities for companies big or small.

How do I create an Amazon Seller Central account?

To create an Amazon Seller Central account, you’ll need to have an Amazon account. Visit Amazon.com to establish a free Amazon account if you don’t already have one.

Once you have an Amazon account, you can sign up for a Seller Central account by visiting sellercentral.amazon.com. You’ll be prompted to enter your business name, address, and other basic information.

After you’ve created your account, you’ll need to verify your identity by providing Amazon with a phone number where they can send a verification code. Once you’ve verified your identity, you can start using Seller Central.

How do I create a product listing on Amazon Seller Central?

To create a product listing on Amazon, you’ll need to create a product page in Seller Central. Here’s how:

  • To add a product, choose “Add a product” from the “Inventory” dropdown menu after logging into your Seller Central account.
  • Search for the product you want to sell by entering its name, UPC, or ASIN. You can use the existing product page to create your listing if the product already exists on Amazon. You’ll need to create a new product page if the product doesn’t exist.
  • Fill in the product details, including the title, description, images, price, and shipping options. You’ll also need to select the category that best describes your product.
  • Once you’ve filled in all the details, click “Save and finish” to submit your listing for review.


Amazon will review your listing and may require additional information or changes before approval. Once approved, your listing will be visible to shoppers on Amazon.

How do I manage my inventory in Amazon Seller Central?

You’ll need to use the “Manage Inventory” tool to manage your inventory in Amazon Seller Central. Here’s how:

  • Select “Manage Inventory” from the “Inventory” dropdown menu after logging into your Seller Central account.
  • From the Manage Inventory page, you can view your current listings and their status, price, and inventory levels.
  • To add inventory to a product, click on the “Edit” button next to the product and enter the new quantity in the “Available” field.
  • To remove inventory from a product, click the “Edit” button next to the product and change the quantity in the “Available” field to zero.
  • You can also use the “Bulk Actions” dropdown menu to change multiple products.

Amazon Selling Partner API Integration

Integrating the Amazon Selling Partner API (SP-API) into your business operations is essential to maximize your success on Amazon. SP-API can help you gain better insights into product performance, customer experience, and other vital metrics, which will help inform key decisions. The most popular way of integrating SP-API is via a third-party integration provider such as an Amazon API expert or Amazon Integration services provider.

These companies specialise in providing comprehensive solutions for businesses wanting to integrate their systems with the Amazon Marketplace. They provide specialised services such as data migration and automated processes to ensure your business remains agile and competitive within the ever-changing eCommerce landscape.

Amazon API Experts will be able to assess your business needs and provide custom solutions that allow you to maximize the value of your data. They can also ensure that integration is done in the most secure way possible, providing peace of mind when protecting sensitive customer information. The right integration provider will be invaluable as you strive to stay ahead in a competitive marketplace.

So if you want to gain better insights into your Amazon operations, integrating with the Selling Partner API is essential. With the help of an Amazon API expert or Amazon Integration Services Provider, you can leverage your data more effectively and unlock new growth opportunities.

Enabling Fulfillment by Amazon (FBA)

One of the best ways for sellers on Amazon to increase their sales is by enabling Fulfillment by Amazon (FBA). FBA allows sellers to store their products in Amazon’s fulfillment centers, allowing them to take advantage of Amazon’s efficient logistics and customer service.
When a customer orders a product from an FBA seller, the product is shipped directly from an Amazon fulfillment center. This allows for faster delivery times and improved customer service, as customers can return items without contacting the seller. It also enables Prime members to get two-day shipping on FBA orders.

To enable FBA, log into your Seller Central account and select “Fulfillment” from the “Settings” dropdown menu. Before you can start using FBA, you must first accept the terms and conditions. Once you’ve enabled FBA, you’ll need to select the products you want fulfilled by Amazon and then set up your shipping options.

Once everything is set up, all orders for those products will be shipped directly from an Amazon fulfillment center so you can focus on what matters—growing your business. With FBA, you can increase your sales and streamline operations for a more efficient business model that’s primed for success on Amazon.

Boost your Amazon marketplace visibility with our integration services


Amazon is a powerful platform for sellers to reach a larger audience and increase sales. To maximize your success on Amazon, it’s important to understand the available tools and how they can benefit your business. Inventory management, API integration, and Fulfillment by Amazon (FBA) may all be used to boost growth and increase the competitiveness of your company with the correct methods in place.

By taking advantage of these features and leveraging the right resources, such as Amazon API experts or Amazon Integration Services Providers, you’ll be able to streamline operations and build long-term success on Amazon.

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    Jinal Shah

    The Managing Director of iFlair Web Technologies Pvt. Ltd. since 2004. He has spent 20+ years growing client businesses and assisting organisations ranging from Startups to Fortune 500 companies. Always shares cutting-edge topics on various technology platforms, Builds the prevailing concepts of the IT industry with interested readers.

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