Build Smarter: How Low-Code/No-Code is Transforming Web Development

As digital transformation accelerates, low-code and no-code platforms have become essential for businesses and any modern website development company. These tools enable the teams to perform quicker delivery of solutions without the extensive use of traditional coding.

The increasing demand for digital solutions has outpaced the availability of skilled developers, driving businesses to look for quicker and more efficient alternatives. For any software development company, low-code and no-code platforms provide a powerful answer, enabling both developers and non-developers to create applications rapidly with minimal coding effort. 

Understanding the Problem (Explain the issue in depth) 

Traditional software development typically requires extensive coding, infrastructure management, testing, deployment, and long-term maintenance. For any growing web development company, this process can be time-consuming, often stretching over weeks or even months, and demands a team with deep technical expertise.

Startups, SMEs, or internal teams often need to move faster, but the conventional approach creates a bottleneck. The industry-wide shortage of experienced developers only makes it harder to scale custom software solutions effectively.

Low-code and no-code platforms solve this challenge by providing intuitive visual tools that let users build apps using drag-and-drop components, prebuilt templates, and simplified logic, reducing time and technical complexity significantly. 

Causes of the Issue | Challenges We’ve Faced While Working on It (Optional – If troubleshooting an error) 

While low-code/no-code platforms aim to simplify application development, they still present certain challenges:

• Platform limitations: Certain complex workflows may not be supported. 

• Scalability concerns: Some platforms aren’t built to scale enterprise-wide. 

• Vendor lock-in: Migrating away from a specific tool can be difficult. 

• Security and compliance: Not all tools offer enterprise-grade security. 

• Collaboration friction: Developers and non-developers may struggle to align on logic vs. design. 

We encountered many of these issues during the development of a custom CRM using Airtable and Make (formerly Integromat). Although the initial setup was rapid, handling complex data workflows and ensuring scalability required numerous workarounds.

This is How We’ve Fixed an Issue 

Step 1: Define Clear Requirements Upfront 

Before choosing a platform, we identified key needs: user roles, real-time syncing, external API support, and mobile access. Defining these requirements early helped us avoid technical debt and ensured we selected tools aligned with long-term goals. It also allowed better collaboration between stakeholders, as everyone had a shared understanding of what the final application needed to deliver.

Step 2: Select the Right Tools 

• Airtable for backend/database 

• Glide for frontend UI 

• Make for automations (e.g., Slack alerts, Gmail integration) 

Step 3: Structured Our Data Properly 

We normalized the Airtable base early on to avoid performance bottlenecks as data volume grew, something any experienced web development company should prioritize when scaling apps.

Step 4: Use Conditional Logic 

Glide’s built-in logic handled dynamic user views and actions. Where Glide fell short, Make handled background tasks. 

Step 5: Tested for Scale 

We load-tested the system with large sample datasets and optimized Airtable’s filtering and relational links to ensure the platform could scale reliably.

Best Practices / Preventative Measures (If Relevant) 

Over time, we’ve found that a few simple best practices can make a big difference when working with low-code and no-code platforms. Whether you’re part of a website development company or an in-house team, these tips help you move fast while keeping things stable and reliable.

• Start small: Build a simple version before scaling features. 
• Use versioning: Duplicate your project before major changes. 
• Document logic and workflows: This helps teams understand the flow. 
• Combine tools smartly: Use no-code tools for speed, APIs/custom code for flexibility. 
• Monitor platform limitations: Keep an eye on storage caps, API limits, or user restrictions.