Angular Universal: How to Make Angular SEO Friendly Websites?

Jan 12, 2023 |

13 minutes read

Google handles JavaScript well, but that doesn’t mean Angular – a JS framework – can likewise bring you up to higher search index rankings. It’s more effortful than it seems.

To ensure your website is SEO-ready and stands out in the search rankings, you must configure the appropriate titles, robots meta tags, and URLs to be as optimally friendly as possible. Not only that, but make sure it loads quickly while providing a pleasurable user experience too!

Angular Development Services often utilize the Angular Universal tool to ensure the websites they build are both SEO-friendly and fast.
Page speed and mobile friendliness are paramount to success if you own an Angular website. A faster loading time will enable users to quickly access your site and a higher level of mobile-friendliness means that more people can easily browse through it on their phones. By frequently monitoring these elements, you’ll be able to make sure your website is always available and user-friendly for all visitors.

Additionally, you must optimize your website for social media crawlers and other less advanced search engines. This can be accomplished through clever practices such as pre-rendering, dynamic rendering, and server-side rendering. With these tactics in place, Google will recognise and rank your site higher due to its optimized state.

Let’s explore how Angular impacts search engine optimization. Learn how Angular Development Companies utilize Angular Universal to create SEO-friendly websites.

What is Angular Universal?

At a generic level, Angular Universal is a server-side rendered version of an application built with the popular JavaScript framework. It enables developers to produce optimized pages for all browsers and devices, including those utilizing less advanced search engines.

An Angular Development Company expert can utilize this tool to render an application in HTML and CSS so that it’s crawlable by search engine bots. This makes the website more SEO-friendly and enables developers to easily index pages for better ranking on any given search engine.

Using Angular Universal, Angular developers can also use server-side rendering to pre-render complex pages and dynamic content that would otherwise require a lot of time and resources. This makes sure the page loads quickly while providing a seamless user experience.

Is Angular SEO-Friendly by Default?

Angular websites are designed to operate on the client side by default. In simpler terms, when an Angular website is opened, what initially loads up isn’t its content but a bare HTML shell. This empty shell obtains and executes the scripts required to fill the page with visual information.

Search engine bots and browsers are only able to access the text, links, or metadata of a website after they have processed the Javascript coding. This hindrance is what makes SEO for Angular complicated.

Thankfully, Google has included a native library that allows bots and crawlers to scan the page, thus making AngularJS SEO-friendly. By utilizing this built-in library, you can modify Angular’s universal settings to run it with pre-rendered mode enabled.

Challenges With Angular SEO

With Google’s newly released library, it is evident that websites utilizing Angular will rank higher in search engine results. Before delving into the “how” of successful SEO for this platform, let us take a look at two essential obstacles to tackle with Angular optimization.

Bots Cannot See the Content.

If search engine bots are unable to locate the desired content on your website, then it will never appear in SERPs. Since Angular does not mechanically provide information and content until directed, this implies that websites built with Angular do not have a complete capacity for exhibiting ideal metadata and data. As such, these sites may be at an irreparable disadvantage when competing for higher rankings.

Certainly, visitors will be able to view the data. However, web crawlers often fail at retrieving it since they attempt to obtain it solely from its source. The issue with Angular is that all the crawlable information vanishes from its source code as no data exists; instead, the API connection brings forth what viewers can see.

Simply put, SPAs can keep a site’s core framework in place, and all other content is brought through an API. There are no HTML sources for bots to crawl from API-driven data, making it more difficult for your website to rank on search engines.

Page Loading Speed Limitations

Page speed is essential for any website to perform well in the search engine rankings, and here Angular falls short. Although it provides stability, scalability, and a smooth user experience, this framework unfortunately misses speed optimisation.

As discussed previously, Angular often initially displays a blank screen for several seconds before fully rendering the homepage. This causes some visitors to leave the website without taking in any of its content, leading to an increase in bounce rate and consequently reducing Angular sites’ ranking potential.

How to Make Angular Website SEO-Friendly

Angular grants you a broad range of features that can help you cultivate an original website. While SEO may not be its primary strength, it still offers the possibility for success with some optimizations in place.

Follow the strategies below to ensure that your Angular website optimizes for SEO success.

Dynamic Rendering

As previously mentioned, Angular websites are not SEO-friendly due to their API data calls. However, by using dynamic rendering, you can create HTML files that spiders have no trouble indexing and crawling. This way, your website will be more visible on search engine results pages (SERPs).

You can easily configure your server to send web crawlers directly to pre-rendered static HTML pages and steer visitors back toward the Angular website. By doing this, both users have easy access to meaningful content specifically tailored to them.

Work On Meta Tags

Metadata, such as titles and descriptions, is the content that summarizes an entire webpage’s information. This text should not only be included in a website’s code but appear on the site itself; this allows search engine crawlers to better understand what kind of data can be found within each page. Incorporating metadata into your webpages will make it easier for visitors to discover your content while improving its significance and context.

Use the following modules to add metadata and adjust page titles to your website. Head over to the home.components.ts file and make these modifications for a successful upgrade:

import { Component, OnInit } from ‘@angular/core’;

import { Meta,Title } from ‘@angular/platform-browser’;


selector: ‘app-home’,

templateUrl: ‘./home.component.html’,

styleUrls: [‘./home.component.css’]


export class HomeComponent implements OnInit {

constructor(private meta: Meta,private title: Title) {


{name: ‘description’, content: ‘Home page of SEO friendly app’},

{name: ‘author’, content: ‘redthemes’},

{name: ‘keywords’, content: ‘Angular, redthemes’}


this.setTitle(‘Home Page’);


public setTitle( newTitle: string) {

this.title.setTitle( newTitle );


ngOnInit() {



Following the adjustments, you’ll observe that when visitors explore different areas of your site, the metadata in their browser tabs adjusts dynamically. If you analyse the code on your console closely enough, it’s also providing web crawlers with a convenient way to catalogue and index your website content. It’s really quite remarkable!

Meta details are essential for your website’s long-term success! They enable search engines to correctly assess and rank the content and make it easier for users to find you when searching specific terms. This is why including meta detail tags positively impacts your site’s visibility – now, more people than ever will be able to discover the amazing things you have in store.

Use Angular Universal

If you’re having trouble with your webpage’s loading speed, consider utilizing Angular Universal. This technology comes within the Angular framework and works by rendering the website on a server instead of an in-browser. Thanks to this change, there is no waiting for browser workloads; rather, all work takes place before it’s sent directly to the browser, leading to faster loading time and improved core web vitals scores!

At the same time, thanks to Angular Universal’s pre-rendering capabilities, web crawlers can easily follow links and explore content. This feature is particularly beneficial for SEO since it makes sure that all content is indexed quickly and accurately.

Looking for Angular Developers to Hire?


By taking steps to optimize your Angular website with dynamic rendering, and metadata tags and utilizing server-side rendering with Angular Universal, you’ll be able to improve its performance in search engine results pages (SERPs).

Ongoing updates will also prove beneficial as they help keep your website current and up to date. When you Hire Angular Developers, ensure they understand the importance of SEO and how to incorporate it into your web design. A successful website depends on its ability to be found, so don’t forget to put SEO at the forefront!

Free Consultation


    Subscription Form

      Jinal Shah

      The Managing Director of iFlair Web Technologies Pvt. Ltd. since 2004. He has spent 20+ years growing client businesses and assisting organisations ranging from Startups to Fortune 500 companies. Always shares cutting-edge topics on various technology platforms, Builds the prevailing concepts of the IT industry with interested readers.

      Global Footprints

      Served clients across the globe from38+ countries