Tidewater – eCommerce site


Client wanted to create an ecommerce site, which offers for sale of footwear products like designer sandals with comfort stylish. Site should provide details of all their footwears with proper categorization. Through this info viewer can analyses various products, select their desired product, view detail information on product features and place an online order. Client also wanted to accept reviews of users for their products.

The main challenge was setting up an ecommerce site with CMS functionality to client in such a way that client can easily manage their own content for product, manage orders and other information pages of the site.

The content management system was required to manage the various data in the different pages like company info, about us, contact us, return policy, sizing chart, home page and other general pages. Client wanted these modules along with the CMS pages the modules like product management, category and subcategory management, product reviews management, newsletter subscriber management, email manager and news letter management.


We have developed a website in such a way that user does not need to register to review products detail. They can easily view any of their required products with the help of proper categorization.

We have placed all products under proper category. We gave greatest functionality on product listing. User can set number of product on page, sort products on name or price, can view list with grid or list style. On each product, viewer can view complete detail with product images. User can place their review or can place order through ‘Add to Cart’. We created easy flow of shopping cart functionality, user just have to choose products to order, provide billing & shipping information and make a payment through credit carts or their PayPal account. We also provide estimation for shipping and tax charges. We added discount code features to encourage users for placing an order. Through newsletter functionality user will be always keep in touch with the site products. We have also developed product reviewing functionality for the selected products so that user can purchase the products based on product reviews.

We have also developed rich admin panel from where administrator of the website can edit different page content, can manage orders and their status, news letters and its subscribers, visitor statistics etc.

Technology : PHP/MySQL, Majento (Open Source)


The main benefit of the site is to provide viewer, all products information free and quickly as main marketing strategy and accepts online order for the products.

iFlair exceeded my expectations. Really outstanding service
in all the essential ways: communication, punctuality,
reliability, explanations and availability. They are really
professional, yet also very personable. I will
definitely be using them again.

Melody Beentjes