Client wanted to create a portal, which gives all information related to outdoor adventure activities. This information includes How to.., Adventure stories, News, Competitions and online directory. He also wanted to add pictures and videos to provide additional attraction to site. With this entire information client also wanted to provide marketing platform to suppliers to sell their adventure related products. He also wanted interaction of users at various places to give personal effect to site. User can also place their comments on particular product or share it with others if they likes.
The main challenge of the site was presenting adventure information under sections and with proper categorization. We have to make the site so attractive that user will spend their maximum time on site by reviewing adventure information.
The content management system was also required to manage the various data in the different pages like Contact, Advertise with Us, Write for Us and other general pages. Client wanted these modules along with the CMS pages the modules like how to.., features, news, pictures, videos, directory, products, related suppliers, adventure category and sub category management, users and comments management.
We have developed a website in such a way that user does not need to register to review adventure information. They only have to register if they want to post comment on particular product. We distribute all information under proper sections like how to.., features, news, pictures, videos and competitions. Under all section we provide categorization. On each information page we provide the facility of commenting, printing and sharing. To keep user on site we added feature of related links, which redirect user to other information page. We place all products under review section, where use can view the product detail with rating and if they like they can go to the supplier’s site to purchase. We also add worldwide directory, where user will provided with site links for their interested adventure activity. We also add archive feature on site for non regular users. We also integrated site with today’s most popular site twitter, where user will be informed with latest twit posted by admin. To generate additional revenue to the site we provide advertise slots on various pages and also add google ads.
To provide rich admin panel functionality we use symphony open source CMS, from where administrator of the website can edit different page content, can manage how to.., features, news , competitions, adventure categories, pictures, videos, products, comments of users and product suppliers links. Admin will also provide with management facility for advertisement banners.
The main benefit of the site is it provides viewer, all information pages and adventure products free as main marketing strategy and generates revenue by redirecting users on supplier’s site.